CTA stands for Call To Action, and it’s the part of a webpage, advertisement, or piece of content that encourages an audience to do something. CTA’s help your business convert a visitor, or reader, into a lead. CTA’s can drive a variety of different actions depending on your content’s goal. The CTO “CHECK THIS OUT” Ad is the actual Ad that points our readers to your CTA Page.
What a CTA Means in Marketing
CTA’s are relevant because they encourage your audience to take action on your marketing campaigns.
Ultimately, the goal of any marketing campaign is to guide your audience in the buyer’s journey so they eventually make a purchase, sign up for a deal or coupon, or visit your location.
Hopefully when a reader views your properly crafted CTO Ad on the Wisconservation eMag, it peaks their excitement, and hopefully, they’re ready for what you have to offer them. They click on your Wisconservation CTO Ad, and if your landing page speaks to your visitor and matches their expectations, it will get your visitor much closer to purchasing, subscribing, or visiting.
Your CTO Ad and CTA Page lives here at the Wisconservation eMag. This gives you the opportunity to keep a targeted campaign, one which you may change once a month, targeted specifically for Wisconservation eMag readers.
Examples of your CTA Page
Most likely, you already have a CTA Campaign running on your site. Great! We can use this as a template for your CTA Page here at the Wisconservation eMag.
If you currently are not running any CTA campaigns, that’s ok, well help you craft one.
Here are a few examples of our CTA campaigns:
Sign up.
In this type of CTA, the audience might be invited to sign up for a free trial, an online course, a future event, or even a software product. It all depends on the CTA’s context.
Subscribe.
This CTA doesn’t commit a person to a purchase. Rather, it invites them to receive updates from your company. “Subscribe” CTA’s are common to company blogs, for which your business wants to develop a readership.
Try for free.
Nearly every company website has a free trial offer today. Each of them are CTA’s of this variety, and they allow people to demo or sample a product before deciding if it’s worth the cost to them.
Get started.
This CTA can drive a variety of behaviors for your company, from a free trial to virtual experience.
Learn more.
Sometimes, all you want is to give your potential customers a little more information so they’re prepared to buy or try something. That’s what this CTA is for.
Join us.
Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing a “Join Us” CTA somewhere on your Wisconservation eMag CTA Page.
Join our waiting list today
Here’s another way to create some buzz around your future launch: use your CTA to get visitors to join your waiting list.
Join the launch team now!
Here’s an exceptional way to make your prospects feel like they’re part of a special inner circle: make them a part of your team.
Get your free guidebook
Your free downloads are made for more than one prospect, but you can use your CTA to make them feel special and personal.
I’m attending!
This is an excellent CTA for any events you’re hosting, whether it’s virtual or in-person.
Yes Please! – Send it my way
When you know what your audience deeply cares about, you can ask them burning questions … and answer them with your CTA.